A total game-changer for your practice, third party directories.

Whether you’re an established practitioner or just starting to build your client base, potential clients are looking for your services online, and not everyone starts with Google. A professional listing, where your details, services and contact info are live, in a place that is trusted, is one of the simplest ways to boost your visibility, your credibility and your SEO outside of your website.

So, if you’re not listed, you might be missing out!

Let’s start with visibility. Your website is important, absolutely. But it can only do so much on its own. A directory listing gives people another way to find you. The more places you show up, the more opportunity there is for people to discover you.

For those of you who dabble in digital marketing, you’ll know how important SEO is. When you’re listed on a trusted director, you usually get a backlink – a link from their site to yours. Search engines see these are a “vote of confidence”. The more quality backlinks you have, the more authority your website gets. And that means when potential clients are searching for the kind of support (therapy, counselling etc) you are offering, your name and site have a much better chance of showing up near the top.

In our field, trust is everything. Clients want to know they are choosing someone who’s reputable and professional. Being listed in a well-maintained directory signals just that, it shows you are part of a recognised and verified network. And honestly, that little boost of reassurance can be the difference between someone choosing you or moving onto the next practitioner.

Not everyone finds practitioners through Google, some people search inside directories as their first, maybe only, port of call. By being included in directories, you’re proactively positioning yourself where they are most likely to look, reaching people that wouldn’t normally connect with you.

Here is one of my favourite benefits, once the profile is set-up, it works for you 24/7. You don’t have to constantly update it, you don’t have to pour money into ads. It’s just sitting there, quietly boosting your visibility while you get on with your work, or your weekend!

And finally, directories do a great job of supporting your bigger marketing strategy. Your website, your social media, your directory listings … they all work together to create consistency and presence. So when someone searches your name, they see you everywhere, with professional, trustworthy information to hand. That’s powerful.

Here’s the takeaway …

….getting your details onto trusted directories is one of the easiest and most effective things you can do to grow your practice. It helps people:

  • find you,
  • trust you, and
  • connect with you.

If you’re a practitioner looking for just the right place to list your services, keep your eyes peeled. The Treatment Hub Practitioner Directory is launching in early October, and it’s going to be a fantastic platform to showcase your practice.

Don’t miss it, because the easier you are to find, the easier it is for clients to choose you. If you want to find out more, then drop us an email.